The Southern Research Group determines what issues are important to voters and what issues will motivate them to go to the polls. They then develop a message, target media, detect weak or strong areas in the demographic and geographic segments and develop campaign strategies.
Key Findings
  • 56% of the registered voters would not support a candidate who voted against the treehouse.
  • 70% of the voters were very aware of the treehouse issue.
  • 79% of the voters agree with Judge Green's ruling to save the treehouse.
  • 70% blame the Mayor and Board for the negative impact on the City of Clinton.
  • 76% of the voters want the issue to end now and the treehouse saved.
  • 90% of the voters disagree with the city's decision to appeal the treehouse to the Supreme Court., only 10% agree with the decision.
  • Over 51% of the voters think the Mayor has done a poor job handling this issue.
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Treehouse Study Reveals Key Findings Among Residents in Clinton
 View the Results of the Treehouse Survey     Download reader
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9/10/03
Jackson, MS --  In a recent telephone survey among registered voters in the City of Clinton, Southern Research Group in Jackson found a majority of residents polled have strong feelings surrounding the Clinton Treehouse conflict.

In the 5-minute voter opinion poll, Southern Research Group measured both personal and political opinions of Clinton residents regarding the Welch family treehouse issue.

Southern Research Group revealed that 70.0% of respondents are very aware of the current issues surrounding the treehouse conflict.  41.7% found that the issue was important to them personally. 76.0% of respondents feel the issue has had a negative impact on the City of Clinton. 69.9% of respondents hold Mayor Rosemary Aultman and the Board of Alderman responsible for the negative impact on the City and 8.3% hold the Welch family responsible.

Overwhelmingly, 76.0% of voters would prefer the City of Clinton to resolve the issue by granting a special exemption to the Welch family.
The survey revealed a majority of respondents would be less likely to support a candidate who has voted against the treehouse in the past, yet would support those candidates who have changed their position and are now supportive of the treehouse.

Southern Research Group conducted 350 surveys from September 5-9, 2003 specifically among registered voters over the age of 18 in the City of Clinton who were aware of the treehouse issue. This sample size produces a margin of error of +/- 5% at a 95% confidence level and represents the demographic profile of voters in Clinton, Mississippi.

Founded in 1985, Southern Research Group (SRG) is a full-service marketing research and consulting firm specializing in consumer research. 
Read the Treehouse Survey

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Read Actual Public Opinion
Message Board
Clinton News Article about the Survey from 9/11/03
Read the Clarion Ledger Article about the Survey September 12, 2003
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